User ability to select additional camera angles while watching sporting events. In the future - allow consumers to impact the storyline of a show in real time.

it is used for education and entertainment. When one can download free tv shows why would anyone want to pay for it? a killer ap may be an all in one unit for ecommerce or order transactions.

I think the killer application for iTV will be some kind of social application. It may not be ground-breaking, but the network effect will lead to a breakout success. It could be YouTube -- the site has enough social features -- but I think its interface is too complex for a TV and, for most people, creating a video is too high a bar for participating. Perhaps it will be something centered around content.

ugh. this is a hard one. If we all knew the answer to this one, we'd be rich, wouldn't we? advanced EPG services (recommendations engines, advanced Search)

VOD Infotainment (TM) t-commerce education/training --- less likely, but highly desireable

not sure

EPG and VOD are, and have always been, the killer applications for iTV.

There are no current killer applications that I know of (again, not assuming a TiVO model). A killer application will arrive when reality TV meets audience participation in real time, particularly in a IPTV model where multiple streams are available to serve specific audiences.

Sorry. This question requires too much IP exposure.

Enhanced Radio programming. Listen to a digital radio station via your cable offerings. Enhanced, synchrous content is displayed with each song. Users can interact with polls/trivia/etc to gain points towards prizes or reward programs. Users can also directly purchase digital versions of songs they hear live.

1. data streaming that is possible with HDTV signals. The ability to allow participants to request data that can be streamed at the conclusion of an HD broadcast. 2. Integrated active links in live broadcast. Coupling HD with a DVR will allow students to pursue a topic while the program is broadcast, then return to the cached video where they left it.

I don't know of a magic application that will suddenly cause the shift, but I can think of a couple applications that taken together create momentum: 1) wide ranging internet based streaming VOD services (such as Hulu) being accessed on TV screens 2) Central PVR-type services, whether head-end based or internet-based 3)

Interstitial video commercials in broadband TV. They will provide the means to effectively monetize long form content deliverd over broadband. It will force the networks and cable channels to embrace broadband distribution.

Interactive News

News shows that can be expanded in specific areas (say, for instance, you want more information about a specific disease or a specific kind of pizza... and want to order the pizza), time shifting, selecting the subject for commercials to view (you DO have to suffer...).

Job retraining and education. There will probably be a "Job Corp" or "CCC" type organization begun by the Oboma administration. If iTV could beat out computer based training then a government sponsored program will push the technology through so that it becomes common place in the industry. It can then be used for commercial programming.

Sports fans already require a combination of a broadcast big screen lean back experience and a personalized PC experience. This is evidences by studies hsowing the number of PC's and TV in the same room during major sporting events and also the spike in usage at major league and network sites during games.

Hulu.com and similar sites are breaking down barriers, but so much content is coming form different areas. If an entity is able to easily package and organize all video sources on the web through an easy to use and search interface, (that includes a separation of network produced content and user created content) I think they will be a clear winner. In addition, I think you will see computers integrated into flat panel TVs. A set top box to convert IPTV is not enough. People will wnat internet access and TV content access through the same device.

We have not seen this yet.