| Summary of responses in Round 2: | |||||||||||||||||||||||||||||||||
| For every item in Round 2, please use the 5 point scale from | |||||||||||||||||||||||||||||||||
| 1. Strongly Agree | |||||||||||||||||||||||||||||||||
| 2. Agree | |||||||||||||||||||||||||||||||||
| 3. Neutral | |||||||||||||||||||||||||||||||||
| 4. Disagree | |||||||||||||||||||||||||||||||||
| 5. Strongly Disagree | |||||||||||||||||||||||||||||||||
| The smaller the number on the left, the more panel members agreed with one another. | |||||||||||||||||||||||||||||||||
| For example, the statement 3 has the smallest disagreement (what the statistic "standard deviation" measures).and the mean of 3.73 indicates the panel disagreed with the statement. | |||||||||||||||||||||||||||||||||
| The larger the number on the left, the more panel members agreed with one another. | |||||||||||||||||||||||||||||||||
| For example, the statement 11 has the largest disagreement (what the statistic "standard deviation" measures). | |||||||||||||||||||||||||||||||||
| 11. iTV applications will be developed to allow significantly more people to work more often from home, reducing the drive-time gridlock and air pollution of major urban areas in the U.S. | |||||||||||||||||||||||||||||||||
| The mean for question #11 is 3.08 (Neutral) but the relatively large standard deviation shows that panel members were on both sides of this question. | |||||||||||||||||||||||||||||||||
| Standard | |||||||||||||||||||||||||||||||||
| Deviation | Mean | Round 2 statement | |||||||||||||||||||||||||||||||
| 0.75 | 3.73 | 3: There are too many variables to predict how iTV will be used by PBS only 3 years from now (December 2011). | |||||||||||||||||||||||||||||||
| 0.78 | 4 | Question | 6 | ||||||||||||||||||||||||||||||
| 0.83 | 1.92 | 20. It is possible to predict what the television industry will look like in 3 years (December 2011). | |||||||||||||||||||||||||||||||
| 0.84 | 4.54 | 26. Wireless/mobile providers will be an acceptable substitute for existing cable or satellite television in 3 years (December 2011). | |||||||||||||||||||||||||||||||
| 0.92 | 3.25 | 4: There are too many variables to predict how iTV will be used specifically by cable "information" networks like Discovery and The History Channel only 5 years from now (December 2013). | |||||||||||||||||||||||||||||||
| 1 | 3.92 | 12. iTV will not have a significant application on 2-way video and audio in traditional K-12 and university education iTV 5 years from now (December 2013). | |||||||||||||||||||||||||||||||
| 1 | 3.91 | 17. iTV use for gambling (e.g., remote betting on horse racing) will be legalized in three years (December 2011). | |||||||||||||||||||||||||||||||
| 1.01 | 3.54 | 5: There are too many variables to predict how iTV will be used specifically by cable 'information' networks like Discovery and The History Channel only *3* years from now (December 2011). | |||||||||||||||||||||||||||||||
| 1.04 | 4 | 8. By 2010, 50% of all U.S. television households will be daily users of advanced iTV (not including any iTV applications on the market today such as TiVo or Electronic Program Guides, EPG). | |||||||||||||||||||||||||||||||
| 1.07 | 2.31 | 19. Local commercial television stations will be slow to roll out iTV services except in the largest markets. | |||||||||||||||||||||||||||||||
| 1.07 | 2.08 | 30. iTV will only add to the fragmentation of TV viewing in family homes. (We are already nearly finished!) | |||||||||||||||||||||||||||||||
| 1.14 | 3.92 | 18. iTV will replace cell phone text messaging (SMS) specifically on current and future interactive programs that incorporate text messaging today as a rudimentary audience polling device by December 2011, 3 years from now. | |||||||||||||||||||||||||||||||
| 1.15 | 3.54 | 1: There are too many variables to predict what the home television environment will be only 5 years from now (December 2013). | |||||||||||||||||||||||||||||||
| 1.15 | 2.54 | 13. Question: iTV will not impact the current, slow adoption of telecommuting to work within 5 years (December 2013). | |||||||||||||||||||||||||||||||
| 1.17 | 2.85 | 10. By the time iTV is in 25% of U.S. households, iTV-specific "T-commerce" services easily will double (200%) the current sales in dollars from direct response TV advertised products ("Bowflex" etc.). | |||||||||||||||||||||||||||||||
| 1.17 | 3.15 | 23. Home shopping via iTV and remote control (e.g., Home Shopping Club and its many cousins) will be a "killer application" for iTV within 2 years (December 2010).. | |||||||||||||||||||||||||||||||
| 1.18 | 4 | 2: There are too many variables to predict how iTV will be used only 3 years from now (December 2011). | |||||||||||||||||||||||||||||||
| 1.18 | 3.33 | 29. iTV will bring families back to the living room by offering programs and/or services specifically directed at the family. | |||||||||||||||||||||||||||||||
| 1.22 | 2.46 | 21. It is possible to predict what the television industry will look like in 5 years (December 2013). | |||||||||||||||||||||||||||||||
| 1.22 | 2.54 | 22. A "killer application" for iTV will come from a complementary arrangement between the more mature, interactive, web-based sites (e.g., sports/ESPN.com) with its related iTV service. | |||||||||||||||||||||||||||||||
| 1.27 | 4.08 | 27. iTV can succeed on its own without being dependent on Internet access to the home. | |||||||||||||||||||||||||||||||
| 1.3 | 3 | 7: Streaming HDTV into the home will threaten the need for DVRs like TiVo within three years (December 2011). | |||||||||||||||||||||||||||||||
| 1.34 | 2.54 | 14. iTV video-on-demand services will have a profound impact on audience viewing behavior away from the current system of advertising gluttony on most basic cable networks (e.g., 15 minutes or more of commercials per hour) within 4 years (December 2012). | |||||||||||||||||||||||||||||||
| 1.35 | 2.85 | 15. Competition from other video sources will force local commercial TV stations to roll out iTV services rapidly. | |||||||||||||||||||||||||||||||
| 1.39 | 2.54 | 16. iTV will have a significant impact on how both local and network newscasts are produced within 2 years (December 2010). | |||||||||||||||||||||||||||||||
| 1.48 | 3.25 | 24. Little evidence (including past attempts at iTV that failed) exists to suggest that iTV will be rapidly adopted by home TV viewers once future services become available. | |||||||||||||||||||||||||||||||
| 1.49 | 2.92 | 25. Wireless/mobile providers of video content will become viable in home TV viewing in 2 years (December 2010). | |||||||||||||||||||||||||||||||
| 1.54 | 3.08 | 9. iTV and "Web 2.0" will remain two distinctively different media (for example, "lean forward for a computer user, and lean back for a TV viewer") 4 years from now (December 2012). | |||||||||||||||||||||||||||||||
| 1.59 | 3.08 | 11. iTV applications will be developed to allow significantly more people to work more often from home, reducing the drive-time gridlock and air pollution of major urban areas in the U.S. | |||||||||||||||||||||||||||||||
| Standard Deviation | Mean | Question | |||||||||||||||||||||||||||||||